Behaviorally appoints Beale as advisor

Beale (pictured), formerly chief executive of Chime Insight & Engagement (CIE) Group, will work with the company’s senior leadership team to support its strategy in the UK and Europe.

PRS In Vivo’s US business rebranded to Behaviorally last month, after receiving a majority investment from asset management company Alcentra.

Alex Hunt, chief executive, Behaviorally, said: "Crispin’s knowledge, given his deep experience in both the UK and across Europe, will be invaluable as we continue to expand Behaviorally’s offer to serve clients in this geography, helping them apply behavioral science to drive shopper growth in both digital and physical channels."