NEWS27 May 2020

Beale joins mTab as advisor

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US/UK – Survey analysis platform mTab has appointed Crispin Beale, formerly chief executive at Chime Insight & Engagement (CIE) Group, as a senior strategic advisor.

Crispin beale new_crop

Beale (pictured) left CIE in 2018 when the company was brought into the VCCP Partnership. CIE was later restructured under the Watermelon Research brand.

Prior to leading CIE, he held client-side positions including Royal Mail, the Post Office and BT. He is also a member of the MRS board and previously served as chair.

In the new role, Beale will advise mTab’s executive team, with a focus on market research innovations and offerings. 

Mark Langsfeld, chief executive officer at mTab, said: "Crispin’s deep understanding and long-time involvement in the market research and data-driven intelligence realms will be incredibly valuable in helping to guide the strategic direction of mTab."