NEWS18 September 2013

Be On names comScore for campaign measurement

New business UK

UK — Branded entertainment platform Be On has picked comScore for its global campaign measurement provider.

The AOL Network division said it would use comScore’s validated Campaign Essentials (vCE) to deliver audience verification, brand safety and ad viewability while also offering in-flight campaign reporting and daily alerting for campaign management.

AOL Networks International SVP René Rechtman said: “The detailed insights that vCE provides are key to providing our clients with a holistic view of their digital campaign performance, and the opportunity to optimise campaigns in-flight allows us to provide advertisers with the biggest return on their digital investments.”