This is the second acquisition by the group founded by former Aegis chief executive, Peter Scott – it bought Agenda21 in November 2015 as part of its ‘buy and build’ strategy to develop its marketing and technology group.

The purchase will consist of an initial £5.1m and a deferred £15.4m subject to meeting specific performance criteria.

Peter Scott, executive chairman at Be Heard, said: “The acquisition is our second step towards Be Heard’s ambition of forging an agile, interconnected digital marketing group. MMT Digital’s award-winning team devise and create first-class websites and applications, delivering exceptional digital experiences for brands. Their skills and capabilities will become an integral part of our client offering"

MMT Digital was founded in 1999, and currently employs 63 people across two locations, with offices in central London and Uppingham. In the year to March 2015, MMT Digital achieved pre-tax profits of £1.1 million.