According to the announcement, Kameleon has developed a scalable proprietary suite of analytics and project management tools to help clients to plan, manage and optimise campaigns. 

“Digital content is a natural next step for Be Heard as we develop our range of services across the digital ecosystem and Kameleon is precisely the sort of agency we want – fast-growing, at the heart of digital transformation and ready to work with us to take their business to the next level," said Peter Scott, executive chairman of Be Heard Group (pictured).

"Mark, Richard and the team have superb strategic, creative and analytics skills and an impressive client list, all of which will help us as we create the most compelling digital marketing proposition around. We have a very healthy pipeline and hope to update the market with more deals that fit our strict acquisition criteria in due course.”

Be Heard will acquire 100% of Kameleon’s equity for an initial consideration of £4.05m and a deferred consideration of £3m payable over three years subject to gross revenue.