NEWS14 April 2010

BBM Analytics and Adease launch radio ad tracking service

Data analytics North America

CANADA— BBM Analytics and Adease Media Research have inked a deal to track broadcasts of radio advertisements across five Canadian markets.

Under the terms of the agreement, Adease will use its proprietary advertising intelligence technology to monitor stations in Toronto, Montreal, Vancouver, Calgary and Edmonton for BBM Analytics, which is the research subsidiary of TV and radio ratings body BBM Canada.

Clients subscribing to the service will be able to analyse competitive information by market, station, class, category, company, brand, creative and daypart on a weekly basis. Daily reports that allow clients to listen to the latest new adverts will also be sent out.

BBM Analytics vice president David Phillips said: “We are always looking for ways to make it easier for our clients to gain insight into what is occurring in a very competitive media landscape. Radio has always been a media where limited competitive information has been available to broadcasters, advertising agencies and advertisers.”