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NEWS16 July 2014

BARB trials tablet ‘peoplemeter’

Technology UK

UK — The Broadcasters’ Audience Research Board (BARB) has announced plans to trial a new in-home tablet data-collection device.

The Mediacell Tablet Peoplemeter uses a combination of audio fingerprinting and audio watermarking to establish what is being watched. BARB panellists can also either use the tablet’s touchscreen to register their presence in the room or use a remote control handset to record the presence of household members.

More information can be found here.

@RESEARCH LIVE

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