NEWS15 February 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS15 February 2017
HUNGARY – Bakamo Social has launched Market Maps, a social listening product that aims to reveal the motivations and needs of consumers in any category.
According to the announcement, social media market maps can underpin the understanding of consumer journeys via their experiences, as well as defining need-based segments.
By using human – rather than automated – analysis, Bakamo claims that it can understand not only what people are saying, but what they hope to achieve by saying it. This allows for the identification of emotional triggers and rational context for topics, from which motivations and needs can be understood.
“Brands have been frustrated by the limited strategic insight they get from typical keyword solutions," said Bakamo CEO Jonathan Deitch.
"Our Market Maps unlock the full potential of social for understanding human behaviour and acting on it for marketing and product development.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Director of Consulting (Retail Finance vertical) – Leading Research & Data Provider
C. £85–100.000
Resources Group
Research Exec / Junior Consultant – Social Research and Consulting
Up to £30,000 + Benefits
Spalding Goobey Associates
Senior Research Executive, Quant – Fast growing company with lots of opportunities
Up to £39,000 + impressive benefits package + bonus
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments