B2B research firm DecisionLabs launches

Founded by Tim Riesterer, the company will consist of three research practices focused on behavioural science research, brain study and field test functionality.

DecisionLabs will also undertake company-specific experiments to offer custom findings for businesses – including studying messaging and content effectiveness – and provide consulting and training services through Corporate Visions.

The company is headquartered in Reno, Nevada, and will also operate in the UK. It will be run with both on-staff and contract PhD scientists specialising in behavioural economics, cognitive neuroscience and social psychology. 

Riesterer said: "Ultimately, the plan is for DecisionLabs to aggregate and anonymise the learnings generated by all of these research efforts and create a large body of science-backed results that B2B marketing, sales, and customer success professionals can access as part of both a free and paid subscription community.”