NEWS23 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 February 2016
US — 50% of CEOs of B2B media and information companies intend to make more hires in the area of data analysis — more than any other area — according to a new survey.
The 2015 Business Information Survey reveals how digital and other services are reshaping the B2B media and information industry. This includes planned future investments in data analytics.
The report covers the perceived shift away from print communications towards events and paid content and data products in the B2B space. It also looks at the intention of B2B media and information companies to harness the power of data: according to the findings, 50% of companies surveyed planned to increase headcount in the field of data analysis – seven percentage points higher than any other area of staffing.
The report was produced by Connectiv – The Business Information Association, a division of SIIA, which represents the software and digital content industries.
“Our study gives a clear indication that the shift from print to digital will move into hyper-speed over the next few years," said Mike Marchesano, MD of Connectiv.
"Companies have already made substantial investments in digital categories, and they clearly have no plans to slow down. In fact, we find that data analytics will be the top category for planned headcount increases in the year ahead."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cynozure bolsters US team https://t.co/eXWTCHXiKx #mrx #marketresearch
Behaviorally develops qual offer https://t.co/OZRVHgGQ1Q #mrx #marketresearch
UK profit warnings rise by 50% https://t.co/8acEcvOIlM #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Business Development Manager – International Insight Provider
£40–50,000 plus Commission
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Hasson Associates
Senior Consultant
£40000–50000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
LAUNCHED Digital Ethnography 2023 23/03/23 9:30-16:35 ℹ️ Info + ticket: https://t.co/h3nN451Fgi Join us to ga… https://t.co/svXukMaxbS
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments