NEWS23 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS23 February 2016
US — 50% of CEOs of B2B media and information companies intend to make more hires in the area of data analysis — more than any other area — according to a new survey.
The 2015 Business Information Survey reveals how digital and other services are reshaping the B2B media and information industry. This includes planned future investments in data analytics.
The report covers the perceived shift away from print communications towards events and paid content and data products in the B2B space. It also looks at the intention of B2B media and information companies to harness the power of data: according to the findings, 50% of companies surveyed planned to increase headcount in the field of data analysis – seven percentage points higher than any other area of staffing.
The report was produced by Connectiv – The Business Information Association, a division of SIIA, which represents the software and digital content industries.
“Our study gives a clear indication that the shift from print to digital will move into hyper-speed over the next few years," said Mike Marchesano, MD of Connectiv.
"Companies have already made substantial investments in digital categories, and they clearly have no plans to slow down. In fact, we find that data analytics will be the top category for planned headcount increases in the year ahead."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/cBWZEv6IIp
IA calls for privacy law changes in California https://t.co/iPaoD656wC #mrx #marketresearch
Rait buy majority stake in Baltics-based CX firm https://t.co/9oDUyrp39e #mrx #marketresearch
The world's leading job site for research and insight
Next plc
Market Research Manager (12 month FTC)
Competitive salary
Hasson Associates
Research Strategist
£32000–40000
Resources Group
Qualitative Insights specialist – Tech, Media, Telecoms, Financial – Boutique Consultancy
Up to £60,000 + Excellent Benefits
Featured company
Town/Country: Bristol
Tel: 020 7138 3041
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Manchester
Tel: +44 (0)161 440 6000
B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
RT @FairtradeUK: 'With food prices rising globally, we should be extremely concerned about how producers in low-income countries are weathe…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments