The survey of local and regional stakeholders will be carried out over the course of November, and BritainThinks will deliver the results in December.

BritainThinks will use a mixture of face-to-face interviews, in-depth telephone interviews and quant phone surveys to gain insight into the insurer’s reputation across the UK.

BritainThinks’ founding director Viki Cooke said: “Aviva is such a strong and important brand, we are absolutely delighted to be working with them on this project.”