Avention launches online ROI calculator tool

The ROI Calculator prompts users to enter their company’s annual sales revenue, number of sales reps, percentage of sales reps who are considered top performers and the percentage of revenue that can be attributed to these top performers. The Calculator then provides an estimate of how much revenue can be gained – an actual monetary figure specific to each organisation – by investing in sales and marketing “enablement tools”.

It is designed to help organisations increase performance, reduce costs, drive revenue and establish a competitive advantage through the use of big data.