NEWS9 March 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS9 March 2015
AUSTRALIA — Staff at Mediacom Australia deliberately faked campaign reports for three of its biggest clients for at least two years, an audit has revealed.
According to Australian media news site Mumbrella, discrepancies in reporting emerged around four months ago, leading to a number of staff leaving the company. The investigation was initiated by Mediacom itself once it learned of the problems, and was carried out by EY.
It found that after some campaigns, for Foxtel, IAG and Yum! Brands (owners of KFC and Pizza Hut) had ended, employees altered the original demographic audience targets to make it appear as though the campaigns had reached the official OzTam audience ratings numbers.
The investigation also revealed that Mediacom had breached the policy of its own parent company, GroupM, by selling back to clients free or heavily discounted advertising time given to it by TV stations.
“This incident has had a devastating impact on our business, on me personally, on Pej [Mediacom CEO Mark Pejic] personally and on a number of other people in the organisation,” said GroupM chairman John Steedman.
“I have never seen anything of this magnitude happen to me personally and so it has been incredibly difficult and stressful to deal with, but we have managed our way through it.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Customer Success Manager
£35000–40000
Three Hands Insight
Social Insight Consultant
c. £45k plus profit share scheme and healthcare
Hasson Associates
Survey Programmer-Dimensions
£35000–55000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments