The agreement will see Audiencerate allow access to its data through Equativ’s Buyer Connect digital advert curation platform to allow audience segments to be layered across premium publisher inventory.

Users with access to the Audiencerate data onboarding platform can onboard, market and monetise their data via the Equativ curation platform, among a variety of other demand-side and supply-side platforms.

Alvaro Megias, head of operations and marketing at Audiencerate, said: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers.

“The platform provides transparency for advertisers and helps maximise media investment which perfectly align with our goals as a business.”

Sara Weber, director, platform partnerships, at Equativ, said: “We are excited to work with the Audiencerate team and are looking forward to expanding the scope of our partnership to benefit marketers, media owners and data providers across the market.”