NEWS5 December 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS5 December 2022
UK – Data-driven advertising business Audiencerate has partnered with advertising monetisation and curation platform Equativ on data targeting and addressable advertising.
The agreement will see Audiencerate allow access to its data through Equativ’s Buyer Connect digital advert curation platform to allow audience segments to be layered across premium publisher inventory.
Users with access to the Audiencerate data onboarding platform can onboard, market and monetise their data via the Equativ curation platform, among a variety of other demand-side and supply-side platforms.
Alvaro Megias, head of operations and marketing at Audiencerate, said: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers.
“The platform provides transparency for advertisers and helps maximise media investment which perfectly align with our goals as a business.”
Sara Weber, director, platform partnerships, at Equativ, said: “We are excited to work with the Audiencerate team and are looking forward to expanding the scope of our partnership to benefit marketers, media owners and data providers across the market.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
University of Edinburgh
Market Insight Manager
Grade UE07
Hasson Associates
Survey Manager
£–40000
Resources Group
Senior Behavioural Science Consultant – Leading Innovation Consultancy
£50–60,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments