AudEx allows users to understand the media landscape, and the partnership with TechEdge will augment AudEx’s capabilities in cross-media data and will help expand its presence to more than 70 markets worldwide.

UK-based TechEdge users will be able to access AudEx customisable dashboards through the platform, effective immediately.

Søren Holmberg Andersen, executive managing director at TechEdge, said: “Today’s announcement enables users to derive more value from their data with simple, ready-to-use visualisations to understand audience performance.”

David Raybould, chief executive at TRP Research, added: “We’re delighted to see AudEx reach more users in more markets through this partnership.

“Partnering with TechEdge will enable world-leading broadcasters, agencies and advertisers to access a clear, visual understanding of their content, audiences and trends enabling faster, more confident decision-making and driving media intelligence through their organisations.”