Attest raises $16m in Series A funding

The financing was led by global venture capital firm New Enterprise Associates (NEA) based in Menlo Park, California, with existing investors Oxford Capital and Episode 1 Ventures also taking part. Crystal Huang, principal at NEA, will join the Attest board of directors.

The new capital will help support Attest’s growth in North America with the opening of a new office in New York, while expanding its engineering, product and design teams.

Jeremy King (pictured), founder and CEO of Attest, said: "Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations – however 99% of the questions businesses would love to explore go unanswered. Attest is designed to solve that, replacing the guesswork with facts, for all consumer businesses everywhere.

"Attest is built to deliver unique insights that can help every business unlock their greatest growth opportunities. Attest can deliver over 467% return on investment; it’s a huge new capability, now open to all."

This round of financing follows a year of significant growth for Attest while its team has grown from 20 to more than 50. New clients include Heineken, Walgreens Boots, Samsung, Fever-Tree, Discovery and Transferwise.

Huang said: "The traditional research market is worth $76bn, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights. Attest has a tremendous vision, thoughtful culture, ambitious team and impressive traction, which puts it in a position to accelerate the delivery and adoption of a category-defining and market-expanding platform. Our investment in Attest also reflects our enthusiasm for the UK tech ecosystem and eagerness to continue investing in this region going forward."