NEWS28 June 2010

At Random picks Run-E survey database tool

Europe New business

GERMANY— Fieldwork agency At Random International has signed up to to use software developer Run-E’s SampleMaker survey database tool.

The SampleMaker allows users to tag respondents according to specifically designed criteria and lets them integrate existing databases and information in one place.

At Random’s founder and managing director Elfriede Meyer-Ronnau said the new software was “a considerable improvement over our former Excel-based procedure for managing respondents and survey participants”.

The fieldwork company has been using Run-E’s phone studio management tool – the MR Orga Suite – since 2005.