Based at the company’s Dublin hub, Lyttle was previously strategy director at Pigeon Brands in Toronto, Canada.

Other prior roles include spells at Corby Spirit and Wine Limited, The&Partnership Canada, and in Ireland, at Irish Distillers working on the Jameson portfolio.

Lyttle will be a key member of the agency’s ‘mission’ team to help clients find growth opportunities and create strategies to take opportunity.

Ruan McGloughlin, partner and head of invention, said: “We’re very excited to see Rebecca bring her strategic thinking, creativity and energy to the exciting briefs we’re working on.”