NEWS12 December 2014

Askem launches new targeting platform

News North America

US — Online Q&A company Askem has launched Askem Know, a ‘research and engagement platform’ that enables demographic targeting.

Askem, founded in 2012, is headquartered in New York and Tel Aviv.

Askem Know is described as a “cutting-edge qualitative/ quantitative research and engagement platform that surgically targets key demographics in a quick, engaging, and cost-effective way”.

The platform taps into existing ad-targeting engines, targeting consumers in interactive conversations on social networks, mobile apps and blogs.