Armstrong joins Morpace in European leadership role

UK — Helen Armstrong has joined market research and consulting company Morpace’s European office as director of consumer research. 

Helen Armstrong crop

Armstrong has previously held senior roles at TNS, Research International and GfK. At Morpace she will lead the company’s European consumer and retail business. 

She will work from the company’s Europe office in London, which was founded in 1997 and serves its own regional and international clients, with a current focus on automotive and healthcare sectors.

Morpace is headquartered in Detroit and, as well as London, has offices in Los Angeles and Shanghai.

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