NEWS11 June 2009
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We spoke to the Advertising Research Foundation’s Joel Rubinson about new findings from a major study into duplication and overlap of respondents in online panels.
The findings quashed a few myths about online panels, and offered some pointers for where the industry needs to focus its attention to build trust and confidence in online research.
Joel Rubinson
Trouble playing the audio? Click here to download the MP3 file.
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