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NEWS11 June 2009

ARF’s Rubinson quashes panel myths

Features

We spoke to the Advertising Research Foundation’s Joel Rubinson about new findings from a major study into duplication and overlap of respondents in online panels.

The findings quashed a few myths about online panels, and offered some pointers for where the industry needs to focus its attention to build trust and confidence in online research.

Video:

Joel Rubinson

Trouble playing the audio? Click here to download the MP3 file.

@RESEARCH LIVE

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