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NEWS11 June 2009

ARF’s Rubinson quashes panel myths


We spoke to the Advertising Research Foundation’s Joel Rubinson about new findings from a major study into duplication and overlap of respondents in online panels.

The findings quashed a few myths about online panels, and offered some pointers for where the industry needs to focus its attention to build trust and confidence in online research.


Joel Rubinson

Trouble playing the audio? Click here to download the MP3 file.