NEWS24 June 2010

Arbitron reshuffles leadership pack

North America People

US— Arbitron CEO William Kerr has announced a raft of changes to the firm’s executive leadership team that he says is designed to build a stronger partnership with customers, and axed two senior execs in the process.

EVP of customer solutions Robert Henrick and EVP and chief marketing officer Alton Adams will leave the firm as part of the reshuffle. Both were hired by Kerr’s predecessor Michael Skarzynski, who resigned his position with the firm in January after giving false information at a congressional hearing into Arbitron’s portable people meter technology.

Chief financial officer Sean Creamer has been given the newly created role of executive vice president of US Media Services, which gives him responsibility for the firm’s radio and cross-platform operations. He will remain in the CFO role until a replacement is found.

EVP of business development and strategy Tim Smith has been given an expanded role that will see him take responsibility for international and domestic strategy and identifying productive partnerships, as well as his previous tasks of leading legal and regulatory matters. Smith will also serve as chief research officer on a temporary basis until a permanent appointment is made.

Scott Henry has been named EVP of technology solutions, which adds responsibility for Arbitron’s engineering and service supply groups to his existing role in charge of information technology.

Carol Hanley will now be responsible for marketing initiatives as well as sales tasks in her new role of EVP of sales and marketing, and Marilou Legge has been promoted to the new position of EVP for organisation effectiveness and corporate communications.

William Kerr (pictured) said: “Over the past several months I have made it a top priority to meet with many of our customers and other key stakeholders. I have found that feedback invaluable and I have incorporated it into this realignment. I believe this new structure is customer-focused and collaborative – and can help support the growth of both the radio industry and the company.”

On the departing duo, Kerr said: “I thank both Bob and Alton for their contributions and their commitment to Arbitron, and wish them well for the future.”