The AppFlyer platform will allow game developers, marketers and studios the ability to carry out campaign measurement and explore revenue opportunities by reaching potential players and connecting marketing campaigns across PC and gaming consoles.

AppsFlyer’s PC and console measurement tool also provides insights on media budget distribution, performance, lifetime value and return on investment across mobile, connected television and the internet, as well as PCs and gaming consoles.

Adam Smart, director of product gaming at AppsFlyer, said: “As we continue to improve measurement capabilities for brands and marketers, we’re giving gaming companies the tools they need to feel confident in their marketing, no matter the platform, by opening up new opportunities that have not been available before.

“For gaming marketers and developers, providing exceptional experiences that extend across platforms is more important than ever, and the ability to measure everything in one place is the holy grail.”