NEWS7 February 2012

App analytics startup Appoxee lands funding

Financials Middle East and Africa

ISRAEL— Mobile app analytics startup Appoxee has received an undisclosed amount of private equity funding from early-stage investors Cyhawk Ventures.

TechCrunch reports that the firm, which offers analytics services for app developers to help gauge user engagement, will use the cash to develop the next version of its mobile user relationship management product.

Appoxee was launched in 2010 by CEO Itay Levy, who used to work at Nielsen Online and then led food industry website