Ecroyd was previously chief commercial officer at TDX Group between 2021 and 2023 and spent a total of 11 years at Equifax Group.

Hemant Patel, chief executive officer at Anumana, previously worked with Ecroyd as a client at Equifax.

Anumana launched in 2021, is headquartered in Manchester and is a B Corp certified digital transformation and artificial intelligence business.

Patel said: “Ben’s extensive experience and our long-standing working relationship makes him the ideal fit for Anumana.

“His skill in building client trust, instilling employee motivation, and setting clear commercial strategies will drive our ambitious plans for sustainable double-digit growth, setting us up for success in the new year.”