NEWS28 February 2012

Analytics firm MediaMorph scores $8m investment

Financials North America

US— Cross-platform media tracking, audience measurement and analytics provider MediaMorph has bagged $8m in funding from mobile handset manufacturer Motorola Mobility and and private equity house Smedvig Capital.

The investment brings the company’s total funding to date to $11m. It follows a cash injection of $2m at the beginning of February.

Wallace Pai, vice president of corporate development at Motorola Mobility and managing partner of the firm’s ventures division, said: “Cloud-based experiences continue to be a growth opportunity for the industry, as well as a key area of focus for Motorola Mobility. We see great promise in MediaMorph’s technology and look forward to working closely with them to expand their offerings to more markets around the world.”

MediaMorph was founded in 2007 by Shahid Khan and Michael Sid and has offices in New York, Los Angeles and London.