NEWS25 January 2010

Analytics firm Flurry claims Apple tablet preview

Data analytics North America

US— It’s the question that has the tech world gripped – what new piece of kit is Apple set to announce on Wednesday? The consensus says it’s a tablet PC, and app analytics firm Flurry claims to have observed the device in testing.

Flurry collects information on how people are using mobile applications through technology embedded in the apps themselves. In this case, Flurry claims to have gathered data from 50 devices located inside Apple’s Cupertino HQ running apps on an as-yet-unreleased version of Apple’s mobile operating system, OS 3.2.

“We have a fair level of confidence that we are observing a group of pre-release tablets in testing,” said Peter Farago, Flurry’s vice president of marketing. “On these devices Flurry observed approximately 200 different applications in use by testers.”

The bulk of them were games, entertainment, news and lifestyle apps, leading Farago to conclude that the tablet will be designed more for consumers than businesses – which has not been the case with tablet devices in the past.

Of course Flurry may simply have witnessed a new version of Apple’s iPhone OS in testing but, says Farago, “Historically, Apple releases OS upgrades just before releasing new hardware.” Only two days to go until we know either way.