NEWS29 August 2018

Amobee completes Videology acquisition

M&A News North America People

US – Singtel-owned digital marketing tech company Amobee has announced the completion of its purchase of TV and video ad platform, Videology’s assets.

Videology filed for Chapter 11 in May this year. The final deal was in excess of $100m and will mark the end of the Videology name, while its technology will be incorporated into Amobee’s.

Amobee said Videology’s assets would mean it could combine TV, social and digital in a single platform, further differentiating Amobee from other demand-side platforms on the market.

The inclusion of Videology’s technology platform, intellectual property and other assets – including upfront reservation capabilities and unique broadcaster relationships – boosts Amobee’s omni-channel platform, helping marketers meet demand for premium video and advanced TV content.

Scott Ferber, founder, chairman and CEO of Videology, will now join Amobee as chief innovation officer.

In addition, Domenic Venuto, most recently general manager of IBM Watson’s consumer division and Watson Advertising, has been appointed chief operating officer and Erica Golden, previously head of global talent development at Apple, has been named chief people officer.