NEWS2 October 2013

AMAA calls time on Nielsen

Asia Pacific New business

AUSTRALIA — The Audited Media Association of Australia (AMAA) has finally called time on its relationship with Nielsen.

As a result, online publishers will be without an audited online metric for at least a month until the next provider is chosen.

Nielsen supplied the numbers for September despite its contract ending and it refusing to re-tender for the web audit service.

Now September is up, AMAA members will have to remove Nielsen’s tags or face additional fees.

According to reports, ComScore and Effective Measure are the remaining bidders for the contract and the AMAA has made a recommendation to its board with the winner announced on 21 October.

Members will have ten days to install the new tags on to their sites before auditing resumes on 1 November.

AMAA CEO Paul Dovas told Australian website Mumbrella: “It makes sense for there now to be a break before we move to the new provider.”