NEWS30 November 2011

Alterian half-year revenue down 6% to £17m

Financials UK

UK— Marketing analytics software firm Alterian has reported revenue down 6% to £17.2m and an operating loss of £18.6m for the six months to 30 September.

Operating loss includes restructuring costs, a goodwill write-down of £12.7m and other exceptional items. Stripping these out, underlying operating loss is £0.9m, versus £2.9m a year ago.

The company, under new chairman Phil Cartmell and CEO Heath Davies (pictured), has been reviewing the business and making savings through staff cuts, the closure of five offices and a reorganisation of the business around three product lines – campaign management and analytics, social media and insight and web content management – and two territories, Asia Pacific and Central Europe.

Davies said: “As our 100-day transformation programme nears completion, we are now in good shape to focus on generating cash and growing profits and providing the platform for future organic growth.”

Meanwhile the company remains in discussions about an indicative takeover offer from web content management technology firm SDL which values the business at £68.7m.