NEWS19 October 2020
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Kantar has appointed Alexis Nasard, chief executive of shoe company Bata and formerly chief marketing officer at Heineken, as chief executive officer, effective 30th December.
Nasard (pictured) has been at the helm of Bata since 2016, and prior to that held various roles at Heineken, including president of Western Europe Business and global CMO. He has around 30 years’ experience in FMCG and retail, including 17 years at Procter and Gamble.
Nasard succeeds Eric Salama, who departed Kantar in February following the completion of WPP’s sale of 60% of the company to private equity firm Bain Capital in December 2019.
Since then, Kantar’s executive committee has been led by chief financial officer and deputy chief executive Ian Griffiths.
Adam Crozier, formerly chief executive at ITV, joined Kantar as its non-executive chairman in February.
Crozier said: “In Alexis we have appointed a world-class CEO. As a former CMO and client he understands the value Kantar delivers, and the role it plays in advising the world’s biggest consumer brands. Throughout his career Alexis has built a reputation for innovation, creativity and operational excellence. As we transform our business and position ourselves for growth, Alexis’ leadership and international experience will be instrumental in fulfilling the ambition that we have for Kantar.”
Christophe Jacobs, a managing director at Bain Capital Private Equity, said: “This appointment is another important step on Kantar’s journey to become the world’s leading advisor on data-driven marketing and commercial strategies and a key ecosystem partner for global technology leaders.”
Nasard added: “The combination of Kantar’s deep understanding of consumers around the world, our proprietary data sets and our growing expertise in advanced analytics and artificial intelligence puts us in a leading position to reshape the insights and consulting market, while offering clients superior analytics they can monetise.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Jen Heape, @VixenLabs: "You should be worried about your entire data footprint. The horse has bolted, but we need t… https://t.co/X9w2UiEvuQ
WPP buys influencer marketing agency Obviously https://t.co/bwRPEKa0i3 #mrx #marketresearch
Merkle to handle Standard Life pensions & savings CX https://t.co/7Sd6BImYFH #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Director – International Communications & Innovation
£50000–70000
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Hasson Associates
Senior Account Director – FMCG SaaS insights Platform
£60000–70000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
The Market Insight Forum takes place at the wonderful Savoy Place, London on 7 Junehttps://t.co/uK1jTPEpAk Registe… https://t.co/XKVI5XZS8H
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments