Aisle Rocket appoints chief experience officer

Slivka brings more than 20 years’ experience of driving performance via through-the-line marketing experiences. Before joining Aisle Rocket, he spent seven years as chief creative officer at Edelman Chicago, where he built cross-functional teams and creative strategies to make Chicago the second-largest creative team in the global network.

Earlier in his career, Slivka served as senior vice-president of digital innovation at Mullen and was co-founder of Colossal Squid Industries, where he delivered technology-bending platforms and campaigns for clients such as Tresemmé, Kimberly-Clark, Sears and Dickies.

“As our growth accelerates, we continue to invest in executive talent and Steve brings an incredible depth of experience through every touchpoint of the customer journey,” said Ross Shelleman, chief executive officer of Aisle Rocket. “His creative portfolio speaks for itself and his ability to integrate across disciplines to deliver world-class solutions for clients is unmatched.”

Slivka added: “I’ve spent my entire career creating integrated campaign solutions that drive performance for industry-leading brands. But the unique way that Aisle Rocket creates meaning from data to deliver the absolute best experiences for customers is really compelling. There’s so much possibility and I couldn’t be more pleased to be joining this incredible team.”