NEWS28 August 2019
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Customer engagement company Airship has acquired mobile user experience firm Apptimize for an undisclosed sum.
San Francisco-based Apptimize conducts A/B testing across various environments including native mobile, web, mobile web and over-the-top (OTT). The company’s customers include The Wall Street Journal and Glassdoor.
Through the acquisition, Airship (formerly Urban Airship) adds the Apptimize testing technology to its platform, which is used by companies including Adidas, Asos, Sky and Vodafone to send mobile notifications across channels.
Headquartered in Portland, Oregon, Airship’s services also include mobile analytics and customer intelligence. It raised $25m in Series F funding in 2018.
The company will also continue to sell and support Apptimize as a standalone platform.
Brett Caine, chief executive and president, Airship, said: “By combining Apptimize mobile app and web testing with Airship’s deep insight into customer engagement across channels, marketers and developers can focus innovation on the most critical areas while creating seamless end-to-end experiences.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Spalding Goobey Associates
Director– Quantitative – Research, Insights & Strategy Consultancy
£75–£120,000 + Bonus & Bens
Resources Group
Qual / Quant Insight Manager – Research and Strategy – Consumer and Public Sector
£36,000–£43,000 + Benefits
Resources Group
Qualitative Insight Manager – Global Boutique Consultancy
£40,000–£45,000 (flexible) + strong benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments