The data set captures site visitation metrics for 117 AI tools and features across nine distinct categories, spanning both PC and mobile platforms.

Comscore said the data would help provide advertisers, agencies and brands with a clearer idea of how consumers are using AI tools, including platforms such as ChatGPT and Microsoft Copilot and mainstream applications with AI features, such as Canva.

The tools have already shown that 30% of the US online population uses AI tools each month, with 67 million US consumers using AI on mobile devices.

Steve Bagdasarian, chief commercial officer at Comscore, said: “This new data set not only illustrates the rapid adoption of AI tools, but also provides the foundational metrics needed to understand how this shift in consumer behaviour is impacting the entire digital ecosystem.

“As AI continues to reshape the way consumers interact with content, these insights will be critical for brands, publishers and content creators looking to stay ahead of the curve and capture the full potential of this evolving landscape.”