NEWS29 November 2012

AgilOne raises $10m series B funding for public rollout

Financials North America

US — AgilOne, a cloud-based predictive marketing intelligence specialist, has announced the closing of a $10m series B investment round led by Mayfield Fund, with participation from Sequoia Capital.

The company says it will use the financing to invest in sales, marketing and engineering growth. AgilOne originally partnered with Sequoia Capital on its series A round in 2011. The latest investment brings AgilOne’s funding to a total of $16m to date.

AgilOne’s platform, which is now being made public, intends to help brands plan business strategies using multi-channel data to back their decisions. Its existing customer base includes Bosch, Ideeli, Moosejaw, PetCareRx, and Shazam. The aim of the business intelligence provided is to reduce customer churn and increase marketing effectiveness.

Omer Artun, CEO of AgilOne (pictured), said: “Marketers are buried under growing mountains of data. It’s difficult to figure out how to increase marketing effectiveness on your own – you need complex math in the background to help.”