NEWS4 April 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Becoming agile businesses and achieving the best data use are the most important business considerations, according to a survey of MediaCom client CMOs.
The study of 123 clients, asked them to rank their top business concerns, and found that agility in the workplace was by far the most important issue. Whether the brand has the right blend of science vs. art regarding data came second, and third was whether AI was driving a competitive enough advantage for their business.
Other notable concerns from CMOs included the threats and opportunities of GAFAM (Google, Apple, Facebook, Amazon and Microsoft), implementing an ecommerce strategy and the various challenges associated with Brexit.
Sue Unerman, chief transformation officer at MediaCom, said: “We are now in an age where business transformation and the ability to adapt quickly are boardroom priorities – and these results from our clients reflect this.
“How brands best use data as the second most important issue is no surprise either; data should be an enabler and insight-driver, but not all organisations are taking advantage of its capabilities.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Evaluation Lead – Energy and Environment
£Excellent + Benefits
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Spalding Goobey Associates
Research Manager – International Strategic Comms
£40–48,00+ bonus and benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments