NEWS8 August 2011

Aegis to bring Aevolve insight to Asia Pacific

Asia Pacific

THAILAND— Aegis Media is rolling out its dedicated insight and evaluation unit Aevolve in Asia Pacific, with a former Nielsen media research executive at the helm.

Adam Hodgson will oversee the setup of Aevolve teams across the region, focusing on China and southeast Asia.

Hodgson is based in Bangkok and reports to Aegis Media’s regional chief client officer Sean O’Brien, who said: “Clients are continuing to demand dollar accountability from their marketing investment, and the growth of available sales and research data is making this increasingly possible.”

Aevolve was launched in the UK in 2008, formed from the consolidation of Aegis Media’s agency-specific insight and evaluation teams, including Carat Insight.