Aegis Media signs on for Rentrak’s commercial ratings
Aegis has signed its agencies up to Rentrak’s TV Essentials service, which collects set-top box data from millions of US households to report on national viewing habits.
Earlier this month, the firm added a new module to TV Essentials, called Exact Commercial Ratings, which can tell advertisers how many households were exposed to specific commercials in a campaign run.
Carat USA’s head of research and consumer insights Michelle Lynn said: “Rentrak’s TV Essentials and Exact Commercial Ratings metrics provide the type of information required to better understand people’s viewing behaviours in a fragmented market place.”
Rentrak is headed by CEO Bill Livek (pictured).
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments