NEWS26 September 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Admobius, a startup that aims to improve mobile ad targeting, has closed $5m in a first-round funding led by Opus Capital and Storm Ventures.
Launched by a trio of Apple executives who worked in its iAd unit, the company bills itself as the first independent audience management platform for mobile, promising to help publishers, ad networks and brands boost their ad results and revenue with better targeting.
The firm has partnered with several companies in the mobile space, including mobile ad exchange StrikeAd to aggregate anonymous user data for targeting ads across smartphones and tablets. It currently processes data from 67% of iPhone users, 91% of iPad users and 20% of Android owners globally. Additionally, AdMobius offers private segments created from a partner’s own data that it might not want to share with others.
Admobius is headed by founder and CEO Dan Grigorovici (pictured).
As part of the investment, Bob Borchers, general partner of Opus Capital, and Sanjay Subhedar, managing director of Storm Ventures, will join angel investor Greg Tarr on the board of directors.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Qualitative Research Director- 3mth Contract
£400–400 per day
Hasson Associates
Associate Director, Social Policy Evaluation, Key Policy areas
£45000–58000
Resources Group
Qualitative Project Manager (c.7 week contract – Aug & Sept) – Boutique Insight Agency
£250–300 per day
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments