Pilon has joined from LoopMe Media, which specialises in social ad discovery on mobile devices, where she was developer relations manager.

This follows the rebrand of the company — it was formerly know as adeven — and its Series C funding round of $7.6 million.

Chief revenue officer Hendrik Volp said: “Following our re-branding, further product development, additional funding and re-alignment of our go to market strategy earlier this year, we are now more ready to dedicate new resources to the UK market to increase mind-share, giving additional support to our UK clients such as Busuu, OneFootball, Lovoo, Shopcade, Outplay and Peak.”