NEWS29 October 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS29 October 2018
UK – The UK stands to lose its global position in data, technology and marketing without a Brexit adequacy agreement on future data flows with Europe, according to the chief executive of the DMA.
Without an agreement to allow the continued transfer of data between the UK and the European Union, UK businesses would need to find other ways of retaining the movement of personal data within the EU, said Chris Combemale, group CEO of the Direct Marketing Association.
He said: “The challenges of a no-deal Brexit would be much more complicated for British businesses, as the disruption to the free flow of data between the UK and EU would be very damaging.”
If the UK leaves the EU without such an agreement, UK-based companies with EU customers could lose access to their own data, according to the DMA, as data transfers from would be prohibited.
The DMA is advocating for a deal to be established that would enable the free flow of data and also give the UK’s Information Commissioner’s Office (ICO) a voting place on the European Data Protection Board.
Combemale said: “A no-deal Brexit is antithetical to the interests of the data and marketing industry as a whole. A no-deal on data would cause immediate and complete ceasing of UK data-flows with EU countries, a practice through which enormous amounts of business is conducted – 75% of the UK’s cross-border data flows are with the EU.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @WalnutUnlimited: A very warm welcome to our newest recruits! We're thrilled to have two new joiners to Walnut team! @TweetMRS @researc…
With global crises mounting, some brands fear deglobalisation is underway. Kurt Stuhllemmer at Hall & Partners exam… https://t.co/evDysmnPUC
Marketing careers popular amid economic uncertainty https://t.co/2JeMr3Qo3a #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Associate Director/ Research Director – Client Focused – Major Global Agency
£55–64,000 + bonus + strong benefits
Scope
Research Panel Lead
£33,395 per year
Spalding Goobey Associates
Senior Consultant – Quantitative Insights & Strategy – Strategic Consultancy
£45 – 55,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: London
Tel: +44 (0)20 7407 2546
Established in 2002, Leftfield is an independent field agency based in London. We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms. Our UK arm has . . .
Related Articles
Rediscover the joy of in-person #Training with our selection of #face2face courseshttps://t.co/JRQvDP8MIW I… https://t.co/tMFu8tFPjF
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments