Mok (pictured) was last at FutureBrand where she was head of brand strategy for South East Asia. She has previously worked with Batey-Carlyle Brand Consultants as senior consultant and Virgin Mobile, where she was proposition planning director.

At Added Value Saffron Hill she will lead the brand development team, guiding brand and marketing strategies.

Agency managing director Tessa Brown said: “Carol brings a great deal of experience in brand strategy and a deep understanding of the markets and cultures across Asia Pacific that is so vital to many of our clients’ growth ambitions.”