NEWS8 February 2013

Added Value names Sandrine McClure as director in Paris

Europe People

FRANCE — Brand and marketing insight consultancy Added Value has appointed Sandrine McClure as a director in its Paris office.

McClure began her career in the UK, working on brand positioning, communication and global innovation projects for Fusion Research, HPI and Green Light International.

She spent 13 years in London before returning to France in 2006 to become head of the qualitative department at Repères.

Latterly she was head of insight and development at eQual