Added Value moves Drinkwater to Sydney

Drinkwater has spent the last two years as a director in the firm’s London office, working with clients including Vodafone and Danone. Before joining Added Value, he managed his own research and consultancy firm in Sydney and was a senior researcher at Dangar Research Group.

Melissa Carey, Added Value’s managing director in Australia, said: “Peter brings to the company a wealth of experience across brand development, qualitative insight and planning in Australia and the UK. His leadership and contribution to the team will be significant both internally and to current and future clients.”

In his new role, Drinkwater will work on the firm’s accounts with Vodafone/3, Woolworths, News Magazines and McDonald’s.