NEWS20 July 2009

Added Value moves Drinkwater to Sydney

Asia Pacific People

AUSTRALIA— WPP-owned marketing insight agency Added Value has moved Peter Drinkwater to its Sydney office where he will take the role of director of insight and brand development.

Drinkwater has spent the last two years as a director in the firm’s London office, working with clients including Vodafone and Danone. Before joining Added Value, he managed his own research and consultancy firm in Sydney and was a senior researcher at Dangar Research Group.

Melissa Carey, Added Value’s managing director in Australia, said: “Peter brings to the company a wealth of experience across brand development, qualitative insight and planning in Australia and the UK. His leadership and contribution to the team will be significant both internally and to current and future clients.”

In his new role, Drinkwater will work on the firm’s accounts with Vodafone/3, Woolworths, News Magazines and McDonald’s.