Reilly’s (pictured, right) appointment follows in the wake of an expanded new client roster and the recent appointment of Kim Braganza (pictured, left) as associate director in its insights team.

With more than 20 years of local and international experience, Reilly returns to Australia after nearly a decade working in UK and Europe where she held senior planning roles for agencies such as Mojo, RKCR and Naked. She also worked client-side with Diageo in global brand and planning roles.

Dennis Wong (), managing director, Added Value said: “Added Value is only as good as its people. Thanks to a period of significant and sustained investment in finding the best talent, we are in a better place than ever before to push our thinking further in this important and changing time for marketing.”

Added Value is part of WPP AUNZ.