This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS9 January 2019

Ad industry diversity improves marginally

Media News UK

UK – The annual diversity survey published by the Institute of Practitioners in Advertising (IPA) suggests a slight improvement in the level of diversity in the ad industry.

The number of women at c-suite level in advertising increased from 31.2% to 32.7% in the past year – the second-highest level of female representation in the survey’s history after the level recorded in 2015 – 33.1%.

Women hold 32.8% of c-suite roles in creative agencies, up from 30.5% last year, while media agency c-suite female representation increased marginally from 32.2% to 32.7%.

According to the survey, ethnic diversity showed some improvement, with 13.8% of ad industry employees from a BAME background, up from 12.9% in 2017. The number of BAME individuals at c-suite level rose slightly from 4.7% to 5.5%, but ethnic diversity remains highest at junior levels ( 16.9%).

In 2018, 70.8% of the employed base at IPA member agencies took part in the survey, representing 105 agencies out of 230 contacted.

Seventy-one creative agencies submitted – 45 with up to 200 employees and 26 with a headcount of more than 200 or a gross income in excess of £20m – while 34 media agencies took part ( 18 smaller and 16 larger).

Says Sarah Golding, IPA president and chief executive of The&Partnership: "These figures show an encouraging upwards trend, particularly among industry newcomers. However, we still expect and need these figures to continue to climb and start to make a more significant impact on percentages in the more senior positions."