Acxiom launches global data navigator tool

The tool will be available in the US and international markets. The company is also expanding its data coverage to include Brazil, the Netherlands and Italy, meaning its data now encompasses 62 countries.

Global Data Navigator tool gives brand marketers and agencies an in-house portal to easily find data elements by country and see which Acxiom identity and activation services are available. Users can view results by geography, category and services.

Chad Engelgau, vice-president of products at Acxiom, said: “We continue to expand our global footprint to support our partners with the most expansive and ethically sourced data offering in the world. We are placing a significant emphasis on the integration of this data into the world’s leading publishers and ad tech platforms to transcend marketing borders.”