NEWS27 September 2019
US – Ad tech company Acxiom and data and analytics firm Dun & Bradstreet have partnered to offer audience insights across consumers’ personal and business data.
The omnichannel tool, ‘Work-Life Audiences', draws on behavioural data across people’s personal and professional lives and devices, based on 30 million consumers.
It allows marketers to combine information about someone’s job title or function with their hobbies or interests.
Karen Caulfield, group vice-president, global data products at Acxiom, said the tool will “equip marketers with enhanced targeting and segmentation capabilities that help them better understand individuals at work and at home”.
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