NEWS17 June 2009

Ace Metrix launches TV ad measurement tool

North America Technology

US— Ad measurement agency Ace Metrix has launched a new service to evaluate the performance of TV advertisements.

The software-as-a-service product, also called Ace Metrix, allows advertisers and agencies to measure how well their own adverts are doing, track the performance of competitor’s ads and respond to consumer trends and feedback.

Ace Metrix gives adverts an Ace Score, based on the creative’s “watchability and persuasion”. ‘Persuasion’ is measured by viewer desire, relevance, likeability and attention, while ‘watchability’ rates how engaged a viewer is.

Ad agency Deutsch is one of the first companies to use Ace Metrix.