NEWS1 February 2013

AbsolutData partners with Alteryx and opens UK office

Data analytics North America

US — Data analytics provider AbsolutData has agreed a partnership with strategic consultancy Alteryx to work together on targeted marketing, predictive analytics and customer insight analytics projects

Paul Evans, Alteryx’s senior vice president, says the tie-up aims to “help organisations fully understand and deliver profitable, multi-channel customer analytics without requiring long data-unification projects”.

The news comes as AbsolutData opens a UK office to be led by Kulpreet Singh as senior vice president, Europe and Middle East. Prior to AbsolutData, Singh served as head of UK and Europe, as well as global head of utilities for ExlService Holdings.

Anil Kaul, CEO of AbsolutData (pictured), added: “Organisations have become much more analytics-driven and it’s more important than ever to be able to leverage data to drive optimal business decisions. The London office enables us to elevate the level of support we can offer our European and global clients as they incorporate analytics as a core component of their business strategy. Under Kulpreet’s leadership, I am confident this office will flourish and serve as a stepping stone in our continued growth throughout Europe and the Middle East.”

In August AbsolutData received a $20m investment from Fidelity Growth Partners India.